This week I did a lot of experimentation aimed at answering the who want this question. I think my take-away of the week is that I should focus my early growth on my personal network. This is common in the traditional art advisory space (and for services in general) where most work is referred by word of mouth. What's interesting is that I've been pursuing the opposite strategy—actively not targeting friends so I can understand how a true stranger-customer responds to Kollecto.
Has anyone read articles on whether starting your business with friends/acquaintances is a terrible idea?
My first 3 customers have been acquaintances—one who read about Kollecto on social media & reached out to me; another 2 who I reached out to b/c they both told me (months ago) that they wanted to be art collectors.
I frequently have friends ask me for art collecting advice or to come along when I visit galleries. Is it a bad idea to start here? My concern is that it won't be scalable & that my growth will plateau after I exhaust my friend-base.
Below are the segments & channels I tested this week:
Segments not tested yet
Channels not tested yet
Next week, I'm going to pursue a few more channels & segments and then start scaling what works.