What I've built thus far is pretty cool: A network of people motivated to buy their first or second piece of art.
Each has told me about the kind of art they like. And with this information, I think I can create a pretty powerful advertising mechanism for artists (think AdWords for Art)
So this week, I launched Kollecto for Galleries
I got the word out by emailing a handful of affordable galleries & posting galleries.artkollecto.com on Product Hunt
I immediately realized I had mispositioned the service. Shout out to the artists who figured out they could use the service as well.
There will be lots more leanings as I iteratively experiment with this side of my business.
But learning #1 is that Kollecto for Galleries should actually be Kollecto for Artists or Kollecto for Art Sellers. Which is fine with me. The friction in the art world is that so many artists are bad at marketing, but only a handful of them can get representation from a gallery who'll do the marketing for them.
Thus, the market of independent artists who'll pay for a cool marketing solution is much bigger than the market of galleries who'll do so. I love it when I'm wrong, because I stumble into cool learnings like this.
But how much will people pay?
I'm currently offering Kollecto to art-sellers for free, but here's what people said when I asked them how much they would pay given what they knew about Kollecto from reading the website:
So here's what I know so far.
Things I'm excited to start exploring
I'll keep you posted.