It's been almost a year since I started working on Kollecto.
So it's pretty fitting that, on the anniversary of launching this company, I finally found the solution to our biggest problem: getting our customers to talk to us.
There's been a lot of buzz about talking to your customers. FrontApp wrote an interesting piece about talking to customers when they need support. And there's an investor in Detroit who makes $5k investments in any startup that can talk to 100 customers
But most of this discourse is about product development or customer support.
That's the challenge we have at Kollecto. Taste is really hard to understand—so the easiest way to understand what our customers like, is to ask them. As you can imagine, there are problems with this: most people don't have the vocabulary to talk about art, so they either CAN'T or WON'T give good starting points for our Art Advisors (who are really good at their jobs, but aren't mind readers!!)
We launched a series of workshops on collecting affordable art. Our #1 objective was to help people learn to articulate their taste b/c that's the request we get MOST frequently.
As part of the class, we built taste quizzes.
In the past, I've been anti-taste quiz because most of the versions I've seen give you some vague/silly result, like…
So our goal was to make something useful & educational.
Turns out that our users really liked the quizzes. We tested them with ~150 users and saw 70% completion rates.
So this week we're making quizzes a huge part of our website. And for people who sign up for our service, the quiz results kick back to our Art Advisors—giving them lots of information about their clients!